Anyone with dry, brittle hair or a dry scalp who wants a heavier, occlusive conditioning product rather than a lightweight leave-in or oil — including people who press their hair, since it's specifically noted as good for pressing. A drugstore consumer product suited to daily use on natural or relaxed hair; not a scalp-treatment product for conditions like dandruff, and its heavy, occlusive texture may be too much for fine or low-porosity hair.

This is an old-school, heavy hair grease rather than a modern lightweight cream, and that's the point — its petrolatum base forms an occlusive seal that traps moisture in dry or brittle hair more aggressively than a water-based leave-in would, which is also why it's long been used as a base before pressing.

Gently massage a small amount into hair and scalp with fingertips, focusing on dry or brittle areas. Style as preferred. Works well as a base before pressing or flat-ironing. Can be used daily as needed on natural or relaxed hair.

Pros: petrolatum/mineral oil base creates a strong occlusive seal locking in moisture on very dry/brittle hair; works well as a pressing base since the heavy texture helps hair hold a straightened style; inexpensive and long-lasting per application. Cons: sits on top of hair rather than absorbing, daily heavy-handed use can leave greasy feel/buildup; contains synthetic dye (Yellow 11) and fragrance that may not suit sensitive scalps; not a fit for anyone seeking a plant-oil-based or clean-ingredient product.