Suited to people with straight-to-wavy hair who want an undone, beachy texture without the crunch or dryness a true salt spray can leave behind, and useful for adding definition to naturally wavy or curly hair too. It fits anyone who air-dries or diffuses rather than blow-dries smooth, and who prefers a matte, no-shine finish over a glossy one. It isn't the right pick for anyone chasing sleek, high-shine, or maximum-hold styling.

Most texturizing sprays lean on either actual sea salt, which can pull moisture out of hair and leave color-treated strands feeling rough, or heavier waxes that weigh hair down. Beach Spray builds texture with acrylate copolymers and calcium carbonate instead — ingredients that mimic the gritty lift of salt without the drying trade-off — so hair keeps a soft, workable feel even after the tousled texture sets in.

Shake well before use. Mist through damp hair in sections, then air-dry or diffuse. It can also be scrunched into hair after application to build more defined, tousled waves.

• Builds real texture and hold without gritty salt crystals or the dehydrating effect of a true sea-salt spray.
• Matte finish suits low-maintenance, lived-in beach waves rather than glossy styling.
• Works well on damp hair for diffusing or air-drying, and can be scrunched in for extra texture.
• Contains sodium lauryl sulfate, so despite the sea-salt-free name, it isn't a sulfate-free formula.
• Acrylate-based hold can feel slightly stiff if over-applied, and it won't add shine to the finished style.