Rich, radiant color. Luminous shine. Consistently stunning results from the stylists’ #1 choice in permanent color. It offers excellent grey coverage, subtle to dramatic blonde shades and vibrant, long lasting reds and luxurious, rich browns. Delivers strengthening Cera-Oil Conditioning Complex containing natural Jojoba Oil, Polymers, and Ceramide nourishes hair, delivering noticeable smoothness, softness and shine. Patented ColorGrip Dye Technology provides long lasting, rich, vibrant color with exceptional grey coverage.