Blonde, highlighted and lightened hair with strong brassiness that a purple shampoo and conditioner do not fully correct, and blondes who want a quick weekly toning boost.

A retail treatment for home use; gloves are needed because of the strong pigment.

When brass has already set in, a purple shampoo works too slowly. This mask carries a much higher dose of violet pigment in a rich conditioning base, so a 5 to 10 minute application visibly cools the blonde and softens the hair in the same step. It is the corrective step in the Blondage routine, used when the tone has drifted further than the daily shampoo and conditioner can fix.

• Shampoo with Blondage Shampoo, then towel-dry.
• Wearing suitable gloves, apply the mask to the hair, avoiding the scalp.
• Comb through for even distribution.
• Leave on 5 minutes for subtle neutralization, up to 10 minutes for maximum neutralization.
• Rinse thoroughly. Avoid contact with eyes; if contact occurs, rinse immediately.

Pros:

• Very strong violet pigment for fast brass correction
• Adjustable strength: 5 minutes subtle, 10 minutes maximum
• Doubles as a deep conditioner for lightened hair

Cons:

• Pigment can stain; gloves required, and very porous ends can grab colour
• Too strong for frequent use on very pale or porous blondes
• Contains mineral oil and fragrance