Joico Blonde Life Violet Shampoo is a violet-pigmented toning shampoo that instantly cools brassy and yellow tones in blonde, highlighted and grey hair. It is formulated without SLS/SLES sulfates and cleanses with a rich lather while keeping cool blondes bright.

Alongside the violet pigment, monoi oil (coconut oil and Tahitian gardenia) helps fight frizz and add shine, tamanu oil, rich in omega-6 and -9, hydrates brittle strands, and arginine helps protect and rebuild hair from within. Joico's SmartRelease technology releases rosehip oil, arginine and keratin over time.

• Sizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)
• Follow with Blonde Life Violet Conditioner

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200)