Joico - Blonde Life Brightening Masque

Joico Blonde Life Brightening Masque 5.1 oz (150 ml)
Joico Blonde Life Brightening Masque - key benefits
Joico Blonde Life Brightening Masque - texture
Joico Blonde Life Brightening Masque - lifestyle
Joico - Blonde Life Brightening Masque

Joico - Blonde Life Brightening Masque

Regular price $27.99
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Joico Blonde Life Brightening Masque is a quick-rinse treatment that intensely hydrates, detoxes and brightens blonde and lightened hair in 3 to 5 minutes. It neutralizes chlorine and removes trace minerals that lead to dullness and yellowing, then leaves hair soft, polished and shiny without feeling heavy or greasy.

Tamanu oil and monoi oil (coconut oil with Tahitian gardenia) restore softness and shine, arginine helps strengthen hair bonds, and Joico's SmartRelease technology delivers rosehip oil, arginine and keratin to help repair and protect hair from daily styling.

  • Size: 5.1 oz (150 ml)
  • Use 1 to 2 times a week in place of conditioner

For bleached, double-processed or lightened blonde hair that feels dry and looks dull or slightly yellow, including hair exposed to chlorine or hard water.

A weekly retail treatment for home use.

Most masks for blondes either moisturize or tone. This one moisturizes and removes the chlorine and mineral deposits that make blonde look flat, so a weekly five-minute treatment can bring back brightness between salon appointments.

  • After shampooing, apply a generous amount to damp hair.
  • Leave on for 3 to 5 minutes.
  • Rinse thoroughly.
  • Use 1 to 2 times a week.

  • Pro: fast: 3 to 5 minutes, used in place of conditioner.
  • Pro: combines deep hydration with a detox step for mineral and chlorine dullness.
  • Pro: light finish suits fine highlighted hair.
  • Con: silicone-based, so fine hair may prefer it once a week rather than twice.
  • Con: brightens rather than tones; strong brass still needs a violet product.
  • Con: fragranced.

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Divinyldimethicone/Dimethicone Copolymer, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbitol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Quaternium-91, Diisopropyl Sebacate, Dimethiconol, Silicone Quaternium-18, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, PEG-4 Laurate, Phosphatidylcholine, Trideceth-6, Deceth-7, Lecithin, Tetrasodium Glutamate Diacetate, C12-13 Pareth-23, C12-13 Pareth-3, Cocamidopropyl Betaine, Citric Acid, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum

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