amika Bust Your Brass Cool Blonde Strength Repair Shampoo is an ultra-violet purple shampoo that tones brassy, yellow and warm hues in blonde, silver and grey hair while strengthening and hydrating damaged strands. It is the same product sold earlier as Bust Your Brass Cool Blonde Repair Shampoo.
Violet pigments neutralize unwanted warmth as you wash, while the repair side comes from amika's bond fortifying technology, quinoa protein and plant butters: mango butter, shea butter and borage oil. Sea buckthorn oil rounds out the formula.
In amika's clinical testing with the matching Bust Your Brass conditioner, hair was 2.2x stronger with 55% less breakage after one use, and the system was shown to be safe for colour-treated hair. It suits all blondes, silvers and greys in hair types 1 to 4c, whether natural, highlighted, balayaged or fully lightened.
How often to use it depends on your blonde: amika suggests every other wash for most blondes, more often when brassiness shows up, and a break of a week or two if hair starts leaning violet. Vegan certified, cruelty-free, sulfate-free, paraben-free and keratin safe.