Aimed at makeup wearers who want added lash length and volume for a natural-to-medium look, rather than the more dramatic, obviously-false volume of Ardell's heavier 3D or Wispies styles.

The flexible Invisiband makes it reasonably approachable for people still learning strip-lash application, though — like any strip lash — trimming to fit and getting adhesive placement right takes some practice.

The draw is getting a mink-like fine taper and soft finish without using real fur, at a lower price point than genuine mink lash lines, plus the Invisiband seam that's designed to disappear into the lash line rather than sit as a visible black strip. Being reusable also means one pair can be worn several times if removed and stored carefully, rather than being single-use.

Application follows the standard strip-lash process:

• Remove the lash from the tray and hold it against your natural lash line to check the length; trim excess from the outer end if it's longer than your eye.
• Apply a thin, even line of lash adhesive along the band and let it sit for about 30 seconds until tacky.
• Starting at the center of the lash line, press the band down as close to your natural lashes as possible, then secure the inner and outer corners.
• Press along the full band to set it in place, and blend with eyeliner or mascara if desired.
• To remove, gently peel from the outer corner; clean off any dried adhesive residue before storing the lash flat for reuse.

Pros:

• Fully synthetic fiber, so the lashes are vegan and cruelty-free despite the 'mink' name.
• Invisiband is designed to blend into the natural lash line rather than sit as a visible strip.
• Reusable for multiple wears if the adhesive is cleaned off and the lash is stored flat.

Cons:

• Lash adhesive is sold separately — the pack does not include glue.
• As with any strip lash, it usually needs trimming to fit shorter or narrower eye shapes, and the fit varies by eye shape.
• Synthetic fiber, while soft, doesn't have quite the same fine sheen variation as human-hair or genuine-fur lash lines some higher-end brands sell.