About the Product   

Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.

Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

• Long-lasting, fade resistant results with Liquifuse™ technology
• Excellent gray coverage covers the most resistant grays
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)

Ingredients

WATER/EAU, CETEARYL ALCOHOL, GLYCERYL STEARATE SE, AMMONIUM HYDROXIDE, SODIUM LAURETH SULFATE, GLYCOL DISTEARATE, LANOLIN ALCOHOL, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, RESORCINOL, SODIUM COCOYL ISETHIONATE, SODIUM SULFITE, ASCORBIC ACID, FRAGRANCE/PARFUM, m-AMINOPHENOL, DISODIUM EDTA, 2-METHYLRESORCINOL

How to Use

• Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer
• Apply to damp hair
• Develop for up to 30-45 minutes
• Check frequently for desired result