People actively building or maintaining 360 waves whose hair is dry, damaged, or otherwise too brittle/uncooperative to hold a wave pattern well. An add-on to an existing durag-and-brush wave routine, not a stand-alone styling cream; consumer home use rather than professional salon application.

What sets this apart from a plain pomade is that it's built around a specific wave-building problem — hair too dry, weak, or damaged to hold a wave pattern — by adding collagen and hydrolyzed protein into a grease-free, water-based base, doing double duty as a hold product and light conditioning treatment.

Apply a moderate amount to wet or dry hair as the final step of your wave-brushing routine. Work it through with your fingers in the direction of your wave pattern, then brush through quickly before the product dries — avoid re-brushing once it has dried, per the brand's own instructions.

Pros: rinses out more easily than grease-based pomades, less buildup on brushes/durags over time; collagen and hydrolyzed protein content specifically target hair too dry or weak to hold a wave pattern; works on wet or dry hair. Cons: independent user reviews note the hold can stiffen within a few hours, sometimes tempting a re-brush the brand's own instructions specifically advise against; a styling aid for wave hold, not a leave-in conditioning treatment for overall hair health.