This crème is for anyone who regularly blow-dries their hair and wants that blowout to last longer and resist humidity, rather than someone looking for a rinse-out conditioning step. UNITE positions it across all hair types, including color-treated and extension-safe use; it's a pre-heat styling product, not a leave-in conditioner or a finishing/hold product used after styling.

Where the 7SECONDS Conditioner is a wash-day rinse-out step, this crème is the styling half of the line: it's applied to damp hair specifically to shorten blow-dry time and build in heat protection up to 450°F while you dry, rather than to condition. The combination of a lightweight film-former and humidity-resistant ingredients is meant to help the smoothness and shape of that blowout hold up longer than it would without a styling product underneath.

• Shampoo and condition hair as usual
• Apply a small amount of the crème to damp hair and comb through to the ends
• Section hair
• Blow-dry each section from root to end using a round or paddle brush
• Continue until hair is completely dry, then finish with your preferred UNITE styling products

Pros:

• Built specifically to cut down blow-dry time rather than just add hold after the fact
• Heat protection rated up to 450°F for regular blow-dryer and hot-tool use
• Safe for color-treated hair and extensions
• Sulfate-free, paraben-free, sodium chloride-free, vegan, and cruelty-free

Cons:

• Only useful at the blow-drying step — it isn't a conditioner and won't replace one, and it isn't a finishing/hold product for after the style is set
• No major botanical or plant ingredient in the formula, so buyers looking for a more plant-based leave-in cream may want to look elsewhere in the line
• Designed around heat styling, so it offers less benefit to anyone who mostly air-dries their hair