This conditioner is for anyone with color-treated hair, any shade, who wants daily protection against fading from sun and everyday exposure. It's a general colour-care conditioner rather than a toning product, so it suits all hair types and both men and women.

The case for this conditioner over a basic one is the built-in UV filtering and cranberry seed oil, both aimed at how color-treated hair actually fades — through sun exposure and repeated washing — rather than just adding softness. Because it's formulated for daily use, it's meant to be a routine step rather than an occasional treatment.

• Use daily after shampooing with Color Extend Shampoo.
• Apply to wet hair and distribute through mid-lengths and ends.
• Rinse.

• Pro: UVA/UVB filters and cranberry seed oil target the specific way color fades from sun exposure, not just general dryness.
• Pro: Formulated for daily use after shampooing, so it fits into a normal wash routine without extra steps.
• Con: Contains a silicone (amodimethicone), so it may not suit anyone avoiding silicones over buildup concerns.
• Con: It conditions and protects color only — it doesn't tone or correct brassiness the way a purple or blue conditioner does.