Hair that is damaged, brittle or prone to breakage, especially hair that is coloured, highlighted, lightened or otherwise chemically processed, or stressed by regular hot-tool use. Pureology positions Strength Cure for all hair types and textures.

It is a retail, at-home routine, and the boxed format makes it an easy gift for someone repairing over-processed hair.

Colour, lightener and hot tools all chip away at hair strength, and Strength Cure is the Pureology routine built for that kind of damage. The shampoo and conditioner work on breakage and split ends without sulfates, while the Antifade Complex keeps the colour you paid for from fading. Adding Color Fanatic means the hair is also detangled and heat protected before styling, which is when weakened hair tends to snap. The holiday box gathers all three in full sizes.

• Strength Cure Shampoo: apply a quarter-sized amount to wet hair at the scalp, lather and work down to the ends, then rinse. Repeat for extra cleansing.
• Strength Cure Conditioner: apply a quarter-sized amount to freshly shampooed hair, focusing on the mid-lengths and ends. Massage through with your fingers, wait 1 to 2 minutes, then rinse.
• Color Fanatic Multi-Tasking Leave-In Spray: mist onto clean, damp hair and comb through before styling. It can also be used on dry hair as a refresher during the day.

Pros

• Full 266 ml shampoo and conditioner plus the full 200 ml Color Fanatic in one box
• Sulfate-free repair routine aimed at breakage and split ends on coloured or lightened hair
• Antifade Complex helps protect colour while you repair
• Color Fanatic adds heat protection and detangling before styling

Cons

• Repairs the look and feel of damage over time; split ends that are already there still need a trim
• Scented formulas, not suited to anyone avoiding fragrance
• Limited-edition holiday packaging, available while seasonal stock lasts