Color-treated hair that frizzes, tangles easily or feels rough after washing. Pureology lists it for all color-treated hair types prone to frizz, and the brand's before-and-after shots range from straight blonde hair to tight curls.

It is a retail mask for home use. Thick, curly and coarse hair will get the most out of it; very fine hair should keep it to the ends so it doesn't feel heavy.

Shampoo can only do so much for hair that frizzes. A dense rinse-out cream like this one leaves far more conditioning agent on the hair, which is what flattens a raised cuticle, adds slip and lets light reflect off a smoother surface. The result is hair that combs through easily and dries with less fuzz and more shine.

Because it only needs five minutes, it's easy to use as a regular swap for conditioner whenever hair needs more control, and it sets up the Silkmorphose Spray to finish the job when you blow-dry or diffuse.

• Shampoo with Smooth Gloss Shampoo and gently squeeze out excess water.
• Apply to mid-lengths and ends and work it through.
• Leave on for 5 minutes, then rinse thoroughly.
• Use in place of conditioner. Finish with Smooth Gloss Silkmorphose Spray on damp hair before heat styling.

Pros

• Works in five minutes, so it fits into a normal shower rather than needing a long soak
• Strong cationic conditioners give a lot of slip, which makes detangling curly or textured hair easier
• No silicones in the ingredient list
• Vegan, with Antifade Complex for colored hair

Cons

• Rich enough to weigh down fine hair if applied near the roots
• Pureology's 72-hour frizz and smoothness figures are for the full shampoo, mask and spray system
• Comes in one regular size, a 250 ml jar
• Fragranced and tinted (Red 33)