Pureology is a professional haircare line that specializes in delivering high-performance shampoos, conditioners, and styling products. The brand's unique sulfate-free and 100% vegan formulas are designed to provide maximum color retention, hydration, and volume to all hair types. Pureology's products are also free of parabens, dyes, and harsh salts, making them gentle enough to use daily.

The key benefits of Pureology Pure Volume Shampoo are:

1. Provides lightweight, long-lasting volume without stripping away natural oils.

2. Contains zero sulfates, parabens, and salt for a gentle cleanse.

3. Contains a plant-based blend of natural ingredients to nourish hair and scalp.

4. Contains a signature aromatherapy blend of ylang ylang and bergamot to help you relax while you cleanse.

5. 100% Vegan and cruelty-free.

6. Safe for color-treated hair.

Pureology products can be used in the same way as any other shampoo and conditioner. First, wet your hair with warm water. Then, apply a small amount of the shampoo to your hands and massage into your scalp. Rinse the shampoo out thoroughly. Next, apply a small amount of the conditioner to the ends of your hair and comb it through with a wide-toothed comb. Finally, rinse the conditioner out and style your hair as usual.

Pros:

• Pureology Pure Volume Shampoo helps to add volume to the hair while cleansing.
• It is sulfate-free and doesn't strip the hair of its natural oils.
• Pureology's products are free of parabens, paraffin, mineral oil, and other synthetic ingredients.
• The formula is infused with antioxidants and other nourishing ingredients to help protect the hair from color fade and damage.
• The formula is also vegan and cruelty-free.

Cons:

• Pureology products are more expensive than other brands.
• Some users may find the fragrance to be too strong.
• Some users may not experience the desired volume or bounce as a result of using this product.