Name: Pureology - Hydrate - Shampoo
Brand: Pureology
SKU: 7112
Price: 94.99 CAD
Availability: InStock

Pureology Hydrate Shampoo 33.8 oz (1000 ml)

Pureology Hydrate Shampoo - hydrates normal to thick color-treated hair

Pureology Hydrate Shampoo - before and after on curly hair

Pureology Hydrate Shampoo - before and after on long straight hair

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33.8 oz (1000 ml)

9 oz (266 ml)

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Pureology - Hydrate - Shampoo

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Pureology Hydrate Shampoo is a rich, sulfate-free moisturizing shampoo for normal to thick, dry, color-treated hair, and one of the brand's best-known formulas.

The creamy, highly concentrated shampoo cleanses with Pureology's ZeroSulfate system rather than SLS or SLES, then leaves lightweight silicones and green tea extract behind to soften the hair, add shine and make detangling easier; Pureology reports 93% easier detangling. The patented Antifade Complex helps protect color, and the aromatherapy scent blends lavender, bergamot and patchouli.

Deep moisture and softness for dry, color-treated hair
Made for normal to thick textures
Concentrated: Pureology rates a bottle at 75+ shampoos
100% vegan; formulated without sulfates, parabens or mineral oil

Apply a dime-sized amount to wet hair at the scalp, lather and work it down to the ends, then rinse. Repeat for extra cleansing, and follow with Hydrate Conditioner. This listing is the 1 litre (33.8 oz) salon size.

For normal to thick hair that is dry and color-treated, including hair that feels rough or tangles easily after coloring, lightening or heat styling. It is an everyday shampoo for home use.

Fine hair can find it too rich; Pureology makes Hydrate Sheer, a silicone-free version, for fine, dry, color-treated hair.

Hydrate is Pureology's answer for hair that is both color-treated and genuinely dry. Instead of a thin, gentle cleanser that leaves dry lengths feeling squeaky, it is a creamy, conditioning shampoo: the ZeroSulfate base cleans without stripping, while lightweight silicones and botanical extracts leave hair smoother and easier to comb through before conditioner goes on. Antifade Complex adds color protection in the same step, which makes it a practical everyday choice for thick hair that is colored regularly. The litre size suits frequent users and households sharing one bottle.

Apply a dime-sized amount to wet hair at the scalp.
Lather and work down to the ends.
Rinse. For extra cleansing, repeat.

Follow with Pureology Hydrate Conditioner.

Pros

Rich, creamy lather that leaves thick, dry hair noticeably softer
Easier detangling thanks to its lightweight silicones
Sulfate-free, with Antifade Complex for color protection
Highly concentrated, so the litre lasts a long time

Cons

Can feel heavy on fine hair (Hydrate Sheer is the lighter alternative)
Contains silicones, which some people prefer to avoid
Fragrance allergens (linalool, limonene, geraniol) and methylisothiazolinone may not suit sensitive scalps

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, PPG-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium EDTA, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, CI 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium EDTA, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract

Pureology - Hydrate - Shampoo

Pureology - Hydrate - Shampoo

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