Dry, colour-treated hair with a normal to thick texture, which is the hair type Pureology designs Hydrate for. It suits anyone who colours their hair and finds it rough, dull or hard to manage between salon visits.

Fine hair that goes flat easily is usually better matched to Pureology's silicone-free Hydrate Sheer line. This is a retail, at-home routine with no special technique needed.

Dry, coloured hair needs moisture without losing its colour, and Hydrate is Pureology's answer for normal to thick textures: a concentrated, sulfate-free wash and a rich conditioner that soften and add shine while the Antifade Complex protects the shade. Color Fanatic then handles everything a styling primer would, from detangling to heat protection. Buying the three together in the holiday box gives you the complete routine in full sizes, already wrapped for gifting.

• Hydrate Shampoo: apply a quarter-sized amount to wet hair at the scalp, lather and work down to the ends, then rinse. Repeat for extra cleansing.
• Hydrate Conditioner: apply a quarter-sized amount to freshly shampooed hair, focusing on the mid-lengths and ends. Massage through, wait 1 to 2 minutes, then rinse.
• Color Fanatic Multi-Tasking Leave-In Spray: mist onto clean, damp hair and comb through before styling. It can also be used on dry hair as a refresher during the day.

Pros

• Three regular retail sizes: 266 ml shampoo and conditioner plus the full 200 ml Color Fanatic
• Sulfate-free cleansing with Antifade Complex, aimed at keeping colour from fading
• The leave-in adds detangling and heat protection, so no separate primer is needed before styling
• 100% vegan formulas

Cons

• Hydrate uses lightweight silicones and a rich texture, which can weigh down fine hair
• Scented with an aromatherapy blend, so not an option for anyone avoiding fragrance
• Limited-edition holiday packaging, available while seasonal stock lasts