Best suited to people with wavy or curly hair looking to stretch time between wash days, or to revive second-day texture that's gone flat or frizzy; Paul Mitchell also markets it as usable on all hair types for adding light texture. It's a leave-in product, so it's for anyone comfortable not rinsing a styling spray out — it is not a rinse-out treatment. Used by consumers for everyday styling and by stylists for finishing texture-based looks.

Wavy and curly hair loses its shape faster than it takes to reset with a wash, so a spray built to be reapplied on dry hair — rather than one meant only for damp styling — covers a real gap in a wash-day routine. Its silicone-and-glycol base is chosen for that light, non-greasy re-styling job rather than for deep conditioning, which is why it's meant to stay in the hair rather than be rinsed out.

Shake well before use. Spray evenly onto dry or damp hair and style as desired. Do not rinse out. On damp hair, spray through the length and scrunch with a towel to bring out natural texture as it dries. On dry, second-day hair, spritz lightly to help reconstruct waves or curls that have lost their shape.

On the plus side, because it's a spray rather than a cream or gel, it distributes evenly through the hair without weighing waves down, and it works on both damp hair (to shape texture as it dries) and dry hair (to refresh it later in the day) — two use cases in one product. On the other hand, as a leave-in silicone-based spray it will build up over repeated applications between washes, and its texture-boosting effect is temporary and cosmetic rather than a lasting change to how the hair dries.