Name: Paul Mitchell - Forever Blonde Shampoo
Brand: Paul Mitchell
SKU: PMFBS9755
Price: 21.59 CAD
Availability: InStock

Paul Mitchell Forever Blonde Shampoo 10.14 oz (300 ml)

Paul Mitchell Forever Blonde Shampoo 33.8 oz (1000 ml)

Paul Mitchell Forever Blonde Shampoo - features and benefits

Paul Mitchell Forever Blonde Shampoo - in use on blonde hair

Paul Mitchell Forever Blonde Shampoo - before and after

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8.5 oz (250 ml)

24 oz (710 ml)

10.14 oz (300 ml)

33.8 oz (1000 ml)

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Paul Mitchell - Forever Blonde Shampoo

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Paul Mitchell Forever Blonde Shampoo is a sulfate-free cleanser (no SLS, SLES or ALS) made for bleached and lightened hair, pairing gentle surfactants with vegan KerActive protein to help repair damage while it washes.

Lightened hair loses strength and moisture every time it goes through the bleach bowl, and a harsh shampoo makes that worse. This formula cleanses without stripping, while a botanical blend that includes safflower oleosomes, chamomile, calendula and turmeric extracts nourishes fragile lengths so blonde stays light and bright rather than dry and dull. It is not a toning shampoo; it has no strong purple pigment, so it focuses on condition rather than colour correction.

Paul Mitchell reports 75% more conditioning when Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray are used together, compared with untreated hair (independent third-party lab testing).

Sulfate-free, colour-safe, vegan, paraben-free and made without gluten (per Paul Mitchell)
Cucumber scent with fruity notes
Current sizes: 300 ml and 1 L; earlier 250 ml and 710 ml bottles are older packaging of the same shampoo

Anyone with bleached, highlighted or lightened blonde hair that feels dry, rough or fragile after lightening. It suits salon clients maintaining blonde at home and works on any hair length.

If your main concern is yellow or brassy tones rather than damage, a violet shampoo such as Platinum Blonde Violet Shampoo is the better pick, or you can alternate the two.

Most shampoos for blondes are about colour: they deposit violet to cancel yellow. Forever Blonde Shampoo is about the hair itself. Lightening leaves hair weaker and drier, and this formula answers that with a sulfate-free wash, vegan KerActive protein and plant oils and extracts that soften and add shine, so blonde hair feels healthier between salon visits. It is the first step of Paul Mitchell's Forever Blonde repair system, followed by the conditioner and leave-in spray.

Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner, and finish with Forever Blonde Leave-In Treatment Spray for the full system.

Pros:

Sulfate-free cleansing that is gentle on lightened, porous hair
Vegan KerActive protein to help repair bleach damage
Brand-tested 75% more condition when used as the full Forever Blonde system
Colour-safe and vegan

Cons:

Does not tone brassiness; pair it with a violet product if yellow tones are the issue
Contains silicones, which some fine-haired users find heavy
Best results are claimed for the three-step system, not the shampoo alone

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)

Paul Mitchell - Forever Blonde Shampoo

Paul Mitchell - Forever Blonde Shampoo

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