People with sensitive scalps or skin, including those prone to eczema or reactions to fragrance and dyes, as well as anyone who simply wants a short, transparent ingredient list. Paul Mitchell says it is ideal for all hair types, including color-treated hair, and is gentle enough for daily use. It is a retail shampoo for everyday home use.

For anyone whose scalp reacts to fragrance or long ingredient lists, the usual advice is to go minimal. Clear Essential Shampoo keeps the list to 8 ingredients while still delivering the professional results Paul Mitchell is known for, and its testing by dermatologists and pediatricians plus the National Eczema Association seal give extra reassurance. It is an easy daily shampoo for the whole household, including people without sensitivities.

Paul Mitchell directions:

• Apply to wet hair
• Lather
• Rinse thoroughly
• Follow with Clear Essential Conditioner

Pros:

• Only 8 ingredients, with no fragrance, dyes or masking agents
• Dermatologist and pediatrician tested; National Eczema Association Seal of Acceptance
• Gentle enough for daily washing and safe on colour
• Sulfate-free cleansing

Cons:

• Not a clarifying shampoo; heavy styling product build-up may need an occasional deeper cleanse
• No scent at all, which some people miss
• Light conditioning only, so dry or coarse hair will want the matching conditioner