Paul Mitchell is a professional hair care brand that was founded in 1980 by John Paul DeJoria and Paul Mitchell. The brand offers a range of high-quality hair care products, including the famous Awapuhi Shampoo. The Awapuhi Shampoo is a gentle, sulfate-free shampoo that cleanses the hair while keeping it hydrated and healthy. It is enriched with Hawaiian Awapuhi extract, and provides essential moisture, shine, and manageability.

1. Moisturizing - The Awapuhi Shampoo helps to keep hair hydrated and healthy, preventing dryness and damage. 2. Strengthening - The Awapuhi Shampoo helps to strengthen and protect the hair, making it less prone to breakage and split ends. 3. Softening - The Awapuhi Shampoo helps to soften and smooth the hair, making it more manageable and easier to style. 4. Smoothing - The Awapuhi Shampoo helps to reduce frizz and add shine, making the hair look healthier and more vibrant. 5. Reviving - The Awapuhi Shampoo helps to revive dull or damaged hair, restoring its natural beauty.

Pros: - Contains natural ingredients such as Awapuhi extract, which helps to hydrate and condition the hair - Gentle and mild formula that is safe for daily use - pH balanced to help prevent stripping of natural oils - Contains natural UV filters and antioxidants to help protect hair from damage - Adds shine and helps to detangle hair - Lightweight formula won't weigh down hair Cons: - Contains sulfates, which can be drying and harsh for some hair types - May not be suitable for those with very fine or thin hair - May not be as effective in controlling frizz as heavier formulas