For people who want to straighten natural or previously relaxed hair at home with a no-lye relaxer. This is the Regular-strength kit, meant for normal-texture hair; very coarse hair usually needs a Super strength, which Vitale sells separately.

It's a complete, one-application no-lye kit: the olive- and coconut-oil crème conditions while it straightens, the color-indicator neutralizing shampoo helps you see when relaxer residue has been rinsed out, and the Hair Mayonnaise and leave-in conditioner put protein and moisture back afterwards.

Read the instructions in the kit fully before starting and do a strand test. Mix the liquid activator into the relaxer crème as directed. Apply in sections and follow the timing in the instructions exactly, never going over the recommended time. Rinse thoroughly with warm water, shampoo with the chelating neutralizing shampoo as directed, then follow with the Hair Mayonnaise and the leave-in conditioner.

Pros: a no-lye system with olive and coconut oils in the crème, and a kit that includes everything for one application (relaxer, activator, chelating neutralizing shampoo with color indicator, Hair Mayonnaise and leave-in conditioner), so nothing else needs to be bought.

Cons: no-lye relaxers can leave a chalky buildup, so the chelating shampoo step shouldn't be skipped; as with any chemical relaxer, the timing and sectioning in the instructions have to be followed closely to avoid over-processing and breakage; Regular strength may be too mild for very coarse hair.