Best For:

• Coarse, resistant, or tightly coiled hair
• Virgin hair or strong new growth
• Users wanting a permanently straighter texture

Key Benefits:

• Permanently straightens curly or coily hair.
• Olive oil helps moisturize and reduce dryness during the relaxing process.
• Built-in protection system helps minimize damage when used correctly.
• Leaves hair smoother, softer, and easier to comb and style.
• Extra Strength formula is designed for very coarse or resistant hair.

What's Included in the Kit:

• No-Lye Relaxer Cream
• Activator
• Neutralizing Shampoo
• Replenishing Conditioner
• Hair Mayonnaise Treatment
• Protective products (varies slightly by kit version)
• Gloves and instructions

How to Use:

1. Perform a strand test before relaxing.
2. Apply protective base around the hairline, ears, and scalp.
3. Mix the activator into the relaxer according to the instructions.
4. Apply to new growth (or virgin hair if first application).
5. Smooth gently and process only for the recommended time.
6. Rinse thoroughly with warm water.
7. Shampoo with the included neutralizing shampoo until the lather remains white.
8. Finish with the included conditioner/treatment and style as desired.

Results:

• Permanently straighter hair.
• Reduced curl pattern.
• Easier daily styling and detangling.
• Smoother, shinier finish when properly maintained.

Important Notes:

• Do not apply to an irritated or damaged scalp.
• Wait at least 6–8 weeks between touch-ups.
• Touch up new growth only—do not overlap onto previously relaxed hair.
• Deep condition regularly after relaxing to maintain moisture and strength.

Quick Customer Explanation:

• Permanent no-lye relaxer for coarse or resistant hair.
• Olive oil helps keep hair moisturized during the relaxing process.
• Extra Strength formula provides maximum straightening.
• Complete kit includes everything needed for relaxing and aftercare.
• Ideal for customers wanting smoother, more manageable hair with long-lasting results.