Men who want a messy, textured or voluminous style with a natural, shine-free look: textured crops, quiffs, pompadours and tousled looks on short to medium hair.

Mon Platin says it suits all hair types, including thick and strong hair, and straight, wavy or curly textures. It is easy enough for everyday home styling and is also used by barbers.

Most strong-hold products either leave hair shiny or set it hard. This paste is built for the opposite result: a dry-looking, matte texture with real volume that still moves naturally. Applied to dry hair, it keeps its shape through the day without stiffness, and the jojoba and black caviar extracts add a little care while you style.

Use on dry hair.

• Take a small amount and warm it between your fingertips.
• Work it through the hair from roots to ends.
• Shape and texturise with your fingers; add a little more for extra hold or volume.

Suitable for daily use. Wash out with shampoo.

Pros:

• Strong hold that stays flexible, so the style can be reshaped
• True matte finish with no shiny or greasy residue
• Builds volume and texture, useful for thick hair that falls flat
• Washes out easily

Cons:

• Not for slick, glossy looks; pick a wax or pomade for shine
• Contains petrolatum, paraffin and beeswax, which can feel heavy on very fine hair if overused
• Contains fragrance