Men with stubble, a short boxed beard or a full beard who find their facial hair coarse or wiry, or whose skin feels dry and tight underneath it.

It is a retail grooming product: no barber skills are needed, and it suits daily home use.

Most beard oils are straight carrier-oil blends that can feel greasy on the face. Mon Platin's version is a light emulsion built around jojoba, so it gives the softening and conditioning you want from a beard oil with a cleaner, drier finish. The pronounced masculine scent is part of the design: the brand formulated it to freshen the beard as well as soften it, which makes it a practical one-step finish after the shower.

Use daily after showering, on a clean beard that has been towel-dried.

• Pump a small amount into your palm.
• Rub your hands together and work it through the beard, massaging down to the skin.
• Comb or brush the beard into shape.

Add a little more for a longer beard; start small so the beard doesn't feel heavy.

Pros:

• Light, water-based texture that absorbs quickly instead of leaving an oily film
• Jojoba oil softens wiry beard hair
• Pump dispenser makes it easy to use just a little

Cons:

• Not a traditional pure oil blend, if that is what you prefer
• Strong fragrance; not for anyone who wants an unscented beard product
• Contains added colourant and fragrance allergens (linalool, limonene)