Anyone with colour-treated, highlighted, bleached or otherwise chemically treated hair who wants a gentle daily shampoo that helps the colour last. Mon Platin describes it as suitable for all colour types and specially formulated for damaged and coloured hair. It is a retail-friendly salon product: no mixing or professional application is needed.

Most colour-safe shampoos simply leave out harsh sulfates. Hyloren Color Save goes a step further by building the formula around hyaluronic acid, a moisture-binding polymer, so the wash itself helps rehydrate colour-treated hair and smooth the cuticle that lets pigment escape. The result Mon Platin is aiming for is colour that stays brighter for longer on hair that also feels softer, less frizzy and less prone to snapping.

• Apply to wet hair.
• Lather and massage into the scalp and through the lengths.
• Rinse thoroughly.
• Safe for daily use. For more moisture, follow with Hyloren Color Save Hair Mask.

Pros:

• SLS/SLES-free cleansing base, gentle enough for daily washing of coloured hair
• Hyaluronic acid complex focuses on moisture, which is what bleached and coloured lengths lose first
• Also targets frizz and breakage, so one shampoo covers the common side effects of colouring
• Large 500 ml bottle

Cons:

• Not a toning shampoo: it will not correct brassiness on blonde hair (the Hyloren Blonde Highlights Shampoo does that)
• Full ingredient list is not published online
• Mon Platin intends it to be paired with the Color Save mask and serum for the full effect, which adds cost