For anyone with blonde, bleached or lightened hair looking to manage brassiness and keep color looking fresh between salon visits. It's formulated for coarse and color-treated hair specifically, and is meant for regular, everyday use rather than as an occasional toning treatment.

Blonde and lightened hair tends to pull warm or brassy between salon visits, and this shampoo is formulated specifically to counteract that with purple toning pigments, rather than being a generic shampoo with a blonde-friendly label. The salt-free, pH-balanced base also matters for lightened hair, which is typically more porous and prone to dryness than untreated hair.

• Wet hair thoroughly, then massage shampoo into the scalp and through the lengths.
• Leave on briefly if extra toning is desired, then rinse thoroughly with clean water.
• Use as part of a regular wash routine for blonde or lightened hair.

Pros:

• Purple toning pigments actively counter brassy, yellow tones in blonde or lightened hair
• Salt-free formula is gentler on hair that's already been chemically lightened
• pH 5.5 formulation helps leave hair feeling soft rather than stripped after each wash

Cons:

• Purple shampoos can slightly overtone very light or previously toned hair if left on too long or used too frequently
• Toning shampoos are a maintenance step, not a substitute for salon color correction if brassiness is severe