Aimed at anyone with blonde, bleached or color-treated hair, in fine, medium or coarse textures, who needs a weekly deep-conditioning step beyond a daily conditioner. It's especially suited to hair that's dry, static-prone or brittle from repeated lightening or straightening.

Blonde and bleached hair loses moisture and structural integrity faster than untreated hair, and this mask is built specifically for that: an anti-static formula to control flyaways, black caviar extract and olive oil to restore softness, and antioxidant plant extracts to help counter ongoing damage from lightening. Used weekly alongside the matching Total Blonde shampoo, it's positioned as the deeper-repair half of that routine.

• Apply to clean, damp hair after shampooing.
• Rub the mask between your hands to warm it slightly before applying, which makes it easier to distribute.
• Rake fingers through hair from roots to ends, or leave on for a few minutes for deeper penetration.
• Rinse thoroughly with water.
• Use once or twice a week as a treatment alongside your regular conditioner.

Pros:

• Anti-static formula specifically addresses the flyaway, static-prone texture common in bleached and lightened hair
• Olive oil and green tea extract help restore moisture and softness lost to repeated lightening
• Salt-free, so it doesn't add further dryness to already-processed hair

Cons:

• Formulated as a weekly treatment, not a daily conditioner, so it requires a separate everyday conditioner alongside it
• Rich, treatment-level formula may feel heavy if used more often than recommended, especially on fine hair