milk_shake Icy Blond Shampoo is a paraben-free toning shampoo for very light and platinum blondes that uses a black pigment, instead of the usual purple, to neutralize yellow, orange and brassy tones and bring out cool, icy shades. It works on natural and colour-treated blonde hair.

Milk proteins strengthen and condition, Integrity 41® helps prevent fading and supports longer-lasting colour, and grape seed oil nourishes the scalp and smooths hair. It has a juicy grape scent. Use it once or twice a week; because the pigment is strong, very porous hair can react quickly, so alternate with another shampoo once you reach the tone you want.

• For: very light to platinum blonde hair
• Use: 1 to 2 times a week
• Sizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annuus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate.