For people with lightened, bleached, silver, grey, or platinum hair who need to manage brassiness or yellowing between salon visits — typically colour-treated or naturally grey hair, any experience level, consumer at-home use. It's a toning treatment rather than a shampoo, so it suits someone who already has a cleansing shampoo and wants a targeted colour-correcting step added to their routine.

The reason to reach for a toning mask instead of a purple shampoo is contact time: a shampoo rinses out almost immediately, while this mask sits on hair for several minutes, giving the pigment more time to deposit and neutralize warmth. That makes it useful for hair that has gone more yellow or brassy than a quick-rinse purple shampoo can fully correct, while the conditioning agents in the same formula mean it doubles as a treatment rather than just a colour corrector.

Shampoo hair as normal, then apply the mask to wet hair while wearing gloves.

Comb through evenly from roots to ends.

Leave on for 3 minutes for a subtle refresh, or up to 5 minutes for stronger toning.

Rinse thoroughly. Use 1-2 times per week; avoid daily use, since the pigment concentration is strong enough to over-tone hair with frequent application.

Pros

• Combines toning and conditioning in one step rather than needing a separate purple shampoo and treatment
• Adjustable processing time (3 vs. 5 minutes) gives some control over toning strength
• Fragrance-free formula, lowering the risk of scalp irritation compared with a fragranced toner
• Suited to grey/silver hair as well as blonde, not just one shade family

Cons

• Highly pigmented — the brand's own guidance is to avoid daily use, since overuse can over-tone hair or leave a visible violet cast
• Requires gloves during application, an extra step compared with a simple purple shampoo
• Not a cleansing product on its own — it's used after shampoo, not instead of it