Anyone who wants their eyebrows held in place and lightly tinted for a full day without touch-ups, including people with oily skin or in humid climates where brow pencil and powder tend to fade or smudge faster. It suits both first-time brow gel users (the brush makes application straightforward) and makeup professionals who want a quick, reliable step in a client routine.

It comes in three shades (Black, Medium Brown, Dark Brown), so it works best for anyone whose brow color falls into one of those ranges rather than very light or red-toned brows.

The main reason to reach for this over a brow pencil is wear time: once the gel sets, it forms a matte, waterproof hold that resists rubbing off through the day, a workout, or humid weather, whereas powders and pencils tend to fade or smudge under those conditions. It's also a low-commitment way to try a tinted brow gel, since the price point is low, and the dual-ended brush lets you go from light, natural strokes to a fuller, more defined shape depending on how much product you build up.

• Brush the gel through brows in the direction of hair growth, working in short upward and outward strokes
• Build color and hold gradually with light layers rather than one heavy pass, especially the first few times
• Let the gel dry fully before touching brows or applying other makeup
• Wipe the brush clean with a dry tissue after each use
• Close the cap tightly between uses to prevent the gel from drying out

• Waterproof and smudge-proof, with a claimed 24-hour wear, holding up through sweat and humidity better than a brow pencil or powder
• Dual-ended brush applicator makes it easy to build color and shape gradually
• Low price point makes it an easy first brow gel to try, in three shade options
• No published ingredient list, so anyone with sensitive skin or specific allergies has no way to check what they're applying
• Waterproof, long-wear formulas are also harder to remove and can require an oil-based remover rather than water or micellar water alone
• Only three shades are offered, which won't match every brow color (no light blonde or auburn option, for example)