Suited to short-to-medium length hairstyles where the goal is texture, definition and separation with a matte finish rather than shine. It's a Kenra Platinum styling product, sold to both salons and consumers, and is simple enough for at-home use without professional training.

The main differentiator is the matte finish combined with reworkability: many pomades in this hold range are built to add shine, but this one is formulated to texturize without gloss, and it's meant to be touched up and reshaped through the day rather than fixing a style in place the way a stronger, non-reworkable hold product would.

• Rub a dime-sized amount between palms and fingertips.
• Work through damp or dry hair.
• Blow-dry and sculpt while styling, or let hair air-dry.
• Reapply a small amount later in the day to redefine or reshape the style.

• Pro: true matte finish rather than a shine-based pomade, so it won't leave hair looking wet or greasy.
• Pro: reworkable formula lets you reshape the style later in the day without a full restyle.
• Con: wax- and mineral-oil-based formulas like this can be harder to rinse out completely than gel- or water-based stylers, particularly on finer or longer hair.
• Con: because it's matte, it is the wrong choice for anyone specifically wanting a glossy, sleek finish.
• Con: contains lanolin wax, which people with lanolin sensitivities should be aware of.