Kenra Platinum Colour Care Sulfate-Free Shampoo is a hair product designed to help protect hair color while gently cleansing the hair. This shampoo is formulated with a blend of antioxidants and UV protectants to help shield hair from the drying effects of the environment. It also contains color-protecting proteins and amino acids to help lock in color and prevent fading. This product is safe for all hair types and free of sulfates and parabens, making it gentle enough for daily use.

The key benefits for Kenra Platinum Colour Care Sulfate-Free Shampoo are: 1. Gentle cleansing – the sulfate-free formula is gentle on the hair and scalp, leaving hair feeling soft and hydrated. 2. Colour protection – the shampoo helps to maintain vibrancy and colour longevity, while protecting against fading and brassiness. 3. Moisturizing – the blend of nourishing ingredients helps to lock in moisture and protect against environmental damage. 4. Strengthening – the formula helps to strengthen and repair hair, leaving it looking more resilient and healthy. 5. Shine – the shampoo helps to add shine and luster to the hair, making it look more vibrant and glossy.

Pros: - Sulfate-free, meaning less harsh on the hair, allowing for color to last longer - Formulated with conditioning agents to help reduce breakage - Color-safe formula helps to maintain vibrancy and prevent fading - Contributes to moisture and shine Cons: - May not be as effective in removing heavy build-up - Can be expensive compared to other shampoos - Not suitable for all hair types, such as those with a dry scalp or overly oily hair