People whose hair has visible damage from coloring, chemical services, or repeated heat styling and needs more than a daily conditioner can offer. It's a once-a-week treatment rather than an everyday product, so it suits anyone maintaining color-treated or over-processed hair between salon visits.

A regular conditioner smooths the outside of the hair, but it doesn't do much to rebuild strands that have already been weakened by color or heat. This treatment's liposome system is built to keep feeding repair ingredients into the hair for the several minutes it's left on, which is the kind of deeper intervention damaged hair benefits from on a weekly basis rather than a quick daily fix.

Best worked into a once-a-week hair care routine:

• Shampoo and rinse hair as usual
• Apply the treatment evenly to clean, damp hair
• Leave it on for about 5 minutes
• Rinse thoroughly, then style as usual
• Repeat weekly, or more often if hair is especially damaged

The tradeoffs here mostly come down to how intensive a once-a-week treatment is compared with something meant for daily use.

• Pro: Liposome delivery keeps releasing rosehip oil, arginine, and keratin over the time it's left in, rather than sitting only on the surface
• Pro: Jojoba oil and aloe extract add moisture without the heaviness of a thick mask
• Pro: Short 5-minute contact time fits into a normal shower routine
• Con: Not meant for daily use, so it won't replace a regular conditioner
• Con: Hair that isn't actually damaged may not need this level of treatment and could find it excessive