Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Regular price $8.99
  • Trusted
  • Fast Shipping
  • 15 Days Return
  • Secure payments
  • In stock, ready to ship
  • Inventory on the way

Pairs well with

Shipping calculated at checkout.

About the Product   

Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair joifully ready for its next color transformation.

  • Easy one-step direct dye removal in 30 minutes or less

  • Creamy, drip-free formula is a breeze to apply and stays put through processing

  • Cuticle-nourishing K-PAK® proteins help condition and protect hair during lifting for healthy-looking postservice results**

  • Quick and easy to use

  • Removes color without damaging hair

  • Leaves hair soft and manageable

  • Ideal for removing dye or semi-permanent color

  • Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.

  • Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.

  • Not recommended for the removal of demi-permanent or permanent hair color

  • Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area

  • To erase vibrant shades from pre-lightened hair; use 20 Volume Developer

  • To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water

  • The lower volume of developer that is used, the more gentle the direct dye removal.

How to Use

  • Mix with 20 Volume (6%) Veroxide or LumiShine Developer
  • Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer
  • Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
  • Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
  • Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.

Joico Color Intensity Eraser is a direct dye and semi-permanent color remover hair product. It is designed to safely and quickly remove semi-permanent hair color and direct dyes without the use of bleach. The product is easy to use and helps to restore hair to its natural color without drying or damaging the hair.

The key benefits of Joico Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover hair product are:

1. Easily removes direct dyes and semi-permanent colors, including fashion colors, without damage to hair.

2. Can be used on all hair types, including previously lightened, bleached or highlighted hair.

3. Leaves hair feeling soft and hydrated.

4. The easy-to-use formula is gentle and non-drying.

5. Safe to use on chemically treated, relaxed and keratin-treated hair.

6. Can be used with any color application process.

7. Convenient one-step process.

8. Easy to use, no mixing required.

9. Results are long-lasting and vibrant.

10. Formulated with a unique blend of nourishing ingredients, including Keratin, Argan Oil and Vitamin E.

Using Joico Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover is simple and easy.

1. Start by washing your hair with a clarifying shampoo. This will help remove any excess product build-up so the color remover can be more effective.

2. Towel dry your hair and apply the Color Intensity Eraser according to the instructions on the package.

3. Leave the product on your hair for the amount of time specified on the package.

4. Once the time is up, rinse your hair thoroughly with warm water.

5. Towel dry your hair and then follow up with a deep conditioning treatment.

6. Style your hair as desired.

7. Be sure to use a color-safe shampoo and conditioner to help maintain the results.


• Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover is an easy to use product that can quickly remove unwanted hair color without damaging the strands.

• The product is ammonia and bleach-free, which means it is gentle on the hair and scalp.

• It is also perfect for correcting mistakes, as it can lighten or remove semi-permanent color without damaging the hair.

• It works quickly, so it can save time when it comes to correcting hair color.


• The product can be quite costly compared to other color removers.

• It can be difficult to use if you are inexperienced with hair coloring.

• It may not work well on darker hair colors, as it is designed to work best on lighter shades.

• It may not work as well on natural hair, as it is designed to work best on chemically treated hair.

Water/Aqua/Eau, Propylene Glycol, Benzyl Alcohol, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Steareth-21, Oleyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Steareth-2, Mineral Oil/Paraffinum Liquidum/Huile Minerale, Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Borago 

Please be aware that ingredient lists may change or vary from time to time. Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Reviews

Be the first to write a review
Sold Out
Matrix - Cream Peroxide 20 Volume
Moroccanoil Treatment
from $18.99
Recently viewed