Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Joico - Color Intensity - Eraser Direct Dye & Semi-Permanent Color Remover

Regular price $8.99
  • Trusted
  • Fast Shipping
  • 15 Days Free Return
  • Secure payments
  • In stock, ready to ship
  • Inventory on the way
Shipping calculated at checkout.

About the Product   

Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair joifully ready for its next color transformation.

  • Easy one-step direct dye removal in 30 minutes or less

  • Creamy, drip-free formula is a breeze to apply and stays put through processing

  • Cuticle-nourishing K-PAK® proteins help condition and protect hair during lifting for healthy-looking postservice results**

  • Quick and easy to use

  • Removes color without damaging hair

  • Leaves hair soft and manageable

  • Ideal for removing dye or semi-permanent color

  • Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.

  • Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.

  • Not recommended for the removal of demi-permanent or permanent hair color

  • Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area

  • To erase vibrant shades from pre-lightened hair; use 20 Volume Developer

  • To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water

  • The lower volume of developer that is used, the more gentle the direct dye removal.


Water/Aqua/Eau, Propylene Glycol, Benzyl Alcohol, Cetyl Alcohol, Hydroxypropyl Starch Phosphate, Steareth-21, Oleyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Steareth-2, Mineral Oil/Paraffinum Liquidum/Huile Minerale, Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Borago 

Please be aware that ingredient lists may change or vary from time to time. Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

How to Use

  • Mix with 20 Volume (6%) Veroxide or LumiShine Developer
  • Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer
  • Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
  • Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
  • Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Reviews

Be the first to write a review
Shipping Protection
from $1.22
Sold Out
Iso Bouncy Creme - Curl Texturizer
Iso Bouncy Creme
from $14.99
Mon Platin - Design Jojoba Crystal Wax
Mon Platin
Recently viewed