Joico Color Intensity Eraser is a direct dye and semi-permanent color remover hair product. It is designed to safely and quickly remove semi-permanent hair color and direct dyes without the use of bleach. The product is easy to use and helps to restore hair to its natural color without drying or damaging the hair.

The key benefits of Joico Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover hair product are: 1. Easily removes direct dyes and semi-permanent colors, including fashion colors, without damage to hair. 2. Can be used on all hair types, including previously lightened, bleached or highlighted hair. 3. Leaves hair feeling soft and hydrated. 4. The easy-to-use formula is gentle and non-drying. 5. Safe to use on chemically treated, relaxed and keratin-treated hair. 6. Can be used with any color application process. 7. Convenient one-step process. 8. Easy to use, no mixing required. 9. Results are long-lasting and vibrant. 10. Formulated with a unique blend of nourishing ingredients, including Keratin, Argan Oil and Vitamin E.

Using Joico Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover is simple and easy. 1. Start by washing your hair with a clarifying shampoo. This will help remove any excess product build-up so the color remover can be more effective. 2. Towel dry your hair and apply the Color Intensity Eraser according to the instructions on the package. 3. Leave the product on your hair for the amount of time specified on the package. 4. Once the time is up, rinse your hair thoroughly with warm water. 5. Towel dry your hair and then follow up with a deep conditioning treatment. 6. Style your hair as desired. 7. Be sure to use a color-safe shampoo and conditioner to help maintain the results.

Pros: • Color Intensity Eraser Direct Dye & Semi-Permanent Color Remover is an easy to use product that can quickly remove unwanted hair color without damaging the strands. • The product is ammonia and bleach-free, which means it is gentle on the hair and scalp. • It is also perfect for correcting mistakes, as it can lighten or remove semi-permanent color without damaging the hair. • It works quickly, so it can save time when it comes to correcting hair color. Cons: • The product can be quite costly compared to other color removers. • It can be difficult to use if you are inexperienced with hair coloring. • It may not work well on darker hair colors, as it is designed to work best on lighter shades. • It may not work as well on natural hair, as it is designed to work best on chemically treated hair.