Joico Color Balance Purple Shampoo is a hair product designed to balance out brassy or yellow tones in blonde, highlighted, or grey hair. It helps to restore vibrancy, shine, and manageability to hair and can be used on all hair types. The shampoo contains a purple pigment that helps to neutralize unwanted brassy tones while hydrating and nourishing hair.

1. Enhances Color Vibrancy – Joico Color Balance Purple Shampoo helps to bring out the vibrancy of your color-treated hair. 2. Protects Color from Fading – The purple shampoo helps protect your color from fading or becoming dull. 3. Strengthens Hair – This product helps to strengthen hair by helping to rebuild the hair’s protective layer. 4. Hydrates Hair – Joico Color Balance Purple Shampoo also helps to hydrate hair, preventing it from becoming dry and brittle. 5. Enhances Shine – The shampoo also helps to enhance the shine of your hair.

To use Joico Color Balance Purple Shampoo hair product, first wet your hair with lukewarm water and then apply a generous amount of shampoo from mid-length to ends. Massage it into the hair and scalp, then rinse off. Repeat if necessary. Leave the shampoo on for 3-5 minutes for the best results. Finally, rinse off thoroughly with warm water. Use this shampoo once or twice a week to help maintain the color of your hair.

Pros: -Helps maintain color balance between warm and cool tones in dyed hair -Protects color-treated hair from fading -Provides nourishment and hydration to dry, damaged hair -Moisturizes and smooths hair for a healthy look -Leaves hair feeling soft and manageable Cons: -May cause dryness if used too often -May not be suitable for all hair types -Can be expensive compared to other shampoos