A gentle, violet-pigmented shampoo designed to neutralize unwanted yellow and brassy tones in blonde, platinum, silver, and highlighted hair. It helps maintain a cool, bright, salon-fresh blonde while keeping hair soft and healthy-looking.

Key benefits:

• Neutralizes yellow and brassy tones for a cooler blonde finish
• Helps maintain brightness and clarity between salon visits
• Gently cleanses without stripping moisture
• Enhances shine and softness in blonde and lightened hair
• Colour-safe and formulated for delicate blonde strands

Best for:
Blonde, platinum, silver, or highlighted hair that needs toning and maintenance of cool, icy tones.

How to use:
Apply to wet hair, lather evenly, and leave for 1–3 minutes. Rinse thoroughly. Follow with a conditioner for best results. Use 1–3 times per week depending on desired tone.