Intended for people with curly, coily, or wavy/textured hair who want a gentler, sulfate-free cleanse, including those with color-treated hair looking to limit stripping between colorings. It's a home-use shampoo suited to any hair length and any gender, with no professional application needed.

The point of a sulfate-free shampoo for curly and coily hair is to clean the scalp and remove product residue without pulling out the moisture that curl patterns depend on to stay defined and frizz-free. This shampoo's isethionate-based cleansing system does that while still building a real lather, and the added oils and proteins give it a conditioning boost during the wash step itself rather than leaving all the conditioning work to a separate product.

• Wet hair thoroughly
• Apply shampoo and massage into the scalp and through the lengths — a rich lather builds without heavy scrubbing
• Rinse thoroughly
• Follow with a conditioner as needed

What works well:

• Genuinely sulfate-free: the ingredient list uses isethionate/sulfosuccinate surfactants rather than sodium laureth or lauryl sulfate
• Includes conditioning oils and proteins (avocado oil, coconut oil, shea butter, hydrolyzed rice protein) uncommon in a straightforward cleansing shampoo
• Milder surfactant system is a reasonable choice for color-treated or chemically processed curly hair

Worth knowing:

• Contains methylchloroisothiazolinone and methylisothiazolinone (MCI/MI), preservatives that are recognized scalp/skin sensitizers for a subset of users
• Gentler, sulfate-free surfactants clean less aggressively than sulfate shampoos, so heavy styling-product buildup may need an occasional clarifying shampoo
• Contains added fragrance, which isn't ideal for fragrance-sensitive scalps