Joico - Defy Damage - Protective Shield

Joico - Defy Damage - Protective Shield
Joico - Defy Damage - Protective Shield

Joico - Defy Damage - Protective Shield

Regular price $27.65
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A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Joico Defy Damage Protective Shield is a hair product designed to protect the hair from damage caused by environmental stressors, heat styling, and chemical treatments. It helps to prevent breakage and keep hair looking healthy and strong. It is suitable for all hair types and can be used on color-treated hair.

1. Protects against damage caused by heat styling, brushing, blow-drying, and environmental stressors.
2. Helps prevent split-ends while leaving hair looking and feeling healthy.
3. Increases hair strength and elasticity to minimize breakage.
4. Provides a protective layer to shield hair from further damage.
5. Nourishes and hydrates hair, leaving it soft and shiny.
6. Formulated with a blend of natural ingredients to help reduce frizz and improve manageability.
7. Lightweight formula won't weigh hair down.
8. Color-safe and safe for all hair types.

Using Joico's Defy Damage Protective Shield is easy and provides great protection for your hair. First, shampoo and condition your hair as usual. Then, take a quarter-sized amount of the product and apply it evenly throughout your hair, avoiding the scalp. Comb it through and let it sit for a few minutes. Rinse it out and style as desired. You'll be left with strong, healthy hair that's protected from the elements.


• Protects hair from environmental damage such as UV rays, humidity, and pollution.
• Seals in moisture to keep hair healthy and hydrated.
• Strengthens hair and can help to repair damage.
• Leaves hair feeling soft and smooth.
• Provides long-lasting protection against future damage.


• Not suitable for all hair types.
• Can be expensive compared to other products.
• May not provide enough hydration for some hair types.
• Can be difficult to apply evenly.
• May leave a greasy feeling if too much is used.

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