• Shampoos have the reputation of being full of harsh sulfates that strip the hair of it’s natural oils.  Historically, shampoo has been a staple in black hair care regimens long before cleansing with conditioners came to be an alternative to option. Formulas of shampoos have changed for the better.
• Which is why we have created the Long and Luxe Strengthening Shampoo This hydrating shampoo cleanses your hair and scalp while adding in moisture. Contrary to what many natural hair enthusiasts believe about shampoos our’s helps to reduces tangles and eases the detangling process.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI 17200, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool.

Please be aware that ingredient lists may change or vary from time to time. Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

How to Use

• Rub As I Am Long & Luxe Strengthening Shampoo 355ml onto the palms and apply through wet hair and lather. Then, massage the hair and the scalp and let it sit for five minutes. Finally, rinse thoroughly and repeat the procedure if necessary.