Consumers with curly or coily textured hair (As I Am markets it across textures 1–4, including color-treated or relaxed hair) who struggle with detangling breakage on wash day. It's a pre-styling step meant to be used before a styling cream, so it suits people who already follow a multi-step wash-and-style routine rather than someone wanting a single all-in-one leave-in.

It's built specifically to be worked through hair while it is still fully saturated, so the slip from castor oil and linseed extract does its detangling work before the hair starts to dry and tangle further — a step meant to precede a styling cream rather than replace one.

Apply a generous amount to clean, wet hair. Distribute throughout the entire head from root to tip while keeping the hair very wet. Comb through, then proceed to style — the brand recommends following with the As I Am JBCO Smoothie or Curling Crème to prevent flaking.

Pros

• Applied to soaking-wet hair, it adds slip that measurably eases wet-combing and reduces breakage.
• Contains actual castor seed oil and linseed extract rather than using castor oil only in the name.
• Vegan, cruelty-free, and free of parabens, sulfates, phthalates, and silicones per the brand.

Cons

• Formulated as a pre-styler, so used alone (without a follow-up cream) it may not hold curl definition through the day.
• Contains fragrance and PEG-based emulsifiers, so it isn't a 'clean' or fragrance-free formula despite being silicone-free.
• Thick, wet-application consistency can feel heavy if used sparingly on fine or thin strands.