Men with short to medium-length hair who want a defined, textured style with some shine and a hold that stays flexible. The tube format makes it easy to use whatever your styling experience, and the amount controls how strong the hold is.

If you want a fully matte look, a clay or matte paste is a better choice; Fiber Cream leaves a natural sheen.

Fiber Cream is built around its texture. Polyethylene glycol polymers create the visible fibers in the cream, and a blend of styling polymers (PVP, VP/VA and polyquaternium-69) provides long-lasting hold and style control while the hair stays flexible. American Crew adds methyl gluceth-20, an emollient that leaves hair feeling smooth. The result is a styled look with refined texture, long-lasting control and a natural shine.

Apply liberally to damp hair, or lightly to dry hair, and style as desired.

If you applied it to damp hair, let the hair air dry naturally. Use more product for a firmer hold and less for a softer, medium hold.

Pros:

• Adjustable hold: a light amount gives medium hold, more product pushes it toward firm
• Works on damp hair for a smooth air-dried finish or on dry hair for texture
• Fibrous texture helps separate and define pieces while staying flexible
• Squeezable tube, easy to dose

Cons:

• Natural shine, so not for anyone after a matte finish
• Contains parabens and fragrance, which some shoppers avoid
• Medium hold out of the tube may not be enough for tall, structured styles on thick hair