Name: AG - Vita C Strengthening Shampoo
Brand: AG
Price: 24.99 CAD
Availability: InStock

AG Vita C Strengthening Shampoo 10 oz (296 ml)

AG Vita C Strengthening Shampoo - vitamin C ingredient image

AG Vita C Strengthening Shampoo - strong, shiny hair model

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10 oz (296 ml)

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AG Vita C Strengthening Shampoo is a sulfate-free shampoo with vitamin C and plant-based squalane that gently cleanses, strengthens hair and helps lock in moisture. It is the shampoo in AG's Vita C strengthening line for dry, damaged hair.

The vitamin C is tetrahexyldecyl ascorbate, a stable oil-soluble form, and it sits alongside squalane, panthenol and hydrolyzed vegetable protein. AG lists its benefits as moisturize, strengthen and sulfate-free, and the label adds elasticity. AG confirms it contains no keratin and is safe on keratin-treated hair. It is vegan, cruelty-free and made in Canada.

Massage into wet hair and rinse. Follow with Vita C Strengthening Conditioner.

Dry, damaged, brittle or chemically treated hair that needs a gentle cleanse that won't strip it further. AG states it is safe for keratin-treated hair. It suits men and women and is for everyday use at home.

Damaged hair often gets worse from harsh cleansers. Vita C Strengthening Shampoo keeps the wash step gentle and sulfate-free while adding a stable vitamin C ester, squalane and panthenol, so hair comes out of the shower feeling stronger and less dry. It is designed to be used with Vita C Strengthening Conditioner.

Massage into wet hair and scalp, then rinse thoroughly.

Follow with AG Vita C Strengthening Conditioner.

Pros

Sulfate-free cleanse that is safe on keratin-treated hair, according to AG
Vitamin C ester and squalane help hair hold on to moisture
Conditioning agents leave hair easier to detangle

Cons

Contains silicone-based conditioners, so it doesn't fit a silicone-free routine
Not a clarifying shampoo; heavy product build-up may need something stronger now and then
No keratin, so it won't rebuild protein on its own

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Disodium Laureth Sulfosuccinate, Coco-Betaine, Sodium Cocoyl Isethionate, PEG-4 Rapeseedamide, Laureth-2, PEG/PPG-120/10 Trimethylolpropane Trioleate, Parfum (Fragrance), Sodium Lauryl Sulfoacetate, Dimethicone PG-Diethylmonium Chloride, Acrylates/Steareth-20 Methacrylate Crosspolymer, PEG-8 Amodimethicone, Phenoxyethanol, Polyquaternium-70, Propanediol, Limonene, Caprylyl Glycol, Dipropylene Glycol, Squalane, Polyquaternium-10, Sodium PCA, Tetrahexyldecyl Ascorbate, Panthenol, Tetrasodium Glutamate Diacetate, Stearic Acid, Menthol, Hydrolyzed Vegetable Protein, Tris(Tetramethylhydroxypiperidinol) Citrate, Acacia Seyal Gum Extract

AG - Vita C Strengthening Shampoo

AG - Vita C Strengthening Shampoo

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