Anyone who deals with knots and tangles after washing — kids, people with longer or thicker hair, and curly or wavy hair types in particular, since detangling wet curls is where stiff-bristled brushes usually cause the most breakage. Also suited to people wearing extensions or wigs, since the flexible bristles are gentler on wefts and attachment points than a standard brush.

Most hair breakage from brushing happens at the exact point a bristle catches a knot and keeps pulling instead of giving way, and that's the specific problem the IntelliFlex bristle design is built to address — the bristles flex around the snag rather than forcing it through. Since it's also built to tolerate blow-dryer heat, it removes the usual trade-off between a detangling brush that's gentle on wet hair and a separate styling brush that can handle heat.

Use on wet, damp, or dry hair. Start detangling from the ends and work upward toward the roots in small sections, rather than starting at the scalp and dragging through the full length at once — this keeps existing knots from being pulled tighter as you go. It can be used through a blow-dry, brushing sections as you dry them rather than only before or after.

The flexible bristles do meaningfully reduce the snagging that causes hair to break at the point of a knot, and being safe to use wet-to-dry with a blow dryer means one brush covers both steps of a wash-day routine. It's a general detangler rather than a styling brush, though — it won't create smoothness, shine, or shape the way a round or paddle brush does, and on very thick or heavily matted hair it can take multiple passes to fully work through a tangle rather than clearing it in one stroke.