Children, the primary audience given the Disney Princess licensed design, with any hair type or texture who need gentle detangling on wet or dry hair. Also useful for a parent detangling a child's hair. Not marketed as an adult or professional styling tool.

Its bristles are designed to flex rather than resist when they hit a tangle, so the brush works by negotiating around a knot instead of tearing straight through it, the same reason the standard Wet Brush is a common recommendation for detangling kids' hair without a fight.

Use on wet or dry hair. Starting at the ends, brush downward through small sections to work out knots before moving up toward the roots, which avoids pulling at the scalp. Rinse the bristles under water periodically to clear out hair and product buildup.

Pros: IntelliFlex bristles flex on contact with knots rather than snagging, genuinely reducing the yanking that makes kids resist hairbrushing; works on both wet and dry hair; Disney Princess design gives a reluctant kid a reason to want to use it. Cons: it's a detangling brush, not a styling/smoothing brush, so it won't add sleekness the way a paddle or boar-bristle brush would; licensed artwork is cosmetic and doesn't change bristle performance, paying a character-license premium over plain originals; specific princess artwork may vary by which version is in stock.