Schwarzkopf's own answer is simple: any hair that needs volume. In practice it's most useful for hair that goes flat at the roots or lacks body through the lengths, and for anyone who likes a lived-in, textured finish over a glossy, polished one.

It's applied to dry hair, so it fits a quick restyle as well as a finished blow-dry. No mixing or salon technique is needed.

Volume Up adds body and texture to dry hair instead of just fixing what's already there. The finish stays matte and flake-free, the hold can be built up section by section, and heat protection up to 230°C / 450°F means it can go in before hot tools.

• Work on dry hair.
• Hold the can about 30 cm (12 in) away and spray in short bursts over large sections, focusing on the roots for lift.
• For a more natural look, use it sparingly; add more passes for extra volume and hold.

Good to know:

• Adds root lift and fullness on dry hair, so it works for a restyle, not just prep
• Buildable: extra passes add more hold instead of stiffness
• Matte, textured finish that doesn't flake
• Heat protection up to 230°C / 450°F and a vegan formula

Worth considering:

• The hold is flexible, not firm, so it isn't meant to lock a style in place
• The matte finish won't suit someone who wants shine
• Contains alcohol and added fragrance