Anyone, men or women, with any hair type who wants a strong hold that's still moldable after it sets, rather than a rigid "helmet" hold. It's especially suited to defining and holding wavy or curly styles, and to humid climates where hold typically breaks down faster. Because it's non-aerosol and fast-drying, it also suits people who want to touch up hold mid-day without a heavy reapplication.

Because it's non-aerosol, it gives more precise application than a can-based spray while still delivering the strong hold and humidity resistance associated with the OSiS Freeze line, useful for curl/wave definition specifically, which is where the Freeze Pump is positioned versus the standard aerosol Freeze spray.

Apply to dry hair in short bursts from about 20-30cm (8-12 inches) away. It can also be used on damp hair before blow-drying for extra hold once dry. Once set, style/reshape as needed and brush out at the end of the day without residue.

The pump (rather than aerosol) format means more control over exactly where product lands, and the fine mist dries fast without the wet, heavy feel of some strong-hold sprays. Being alcohol-based, it can feel drying on hair ends with frequent daily use, and its strong hold is a poor match for anyone wanting soft, natural movement rather than a defined, set style. The heat-protection benefit is a genuine bonus versus plain-hold hairsprays, but it shouldn't be relied on as a full substitute for a dedicated heat protectant on very high heat settings.