People who want strong, long-lasting hold with defined texture and separation but don't want a stiff or crunchy finish - the cream format distributes more evenly and reworks more easily through the day than a harder glue or gel.

Flexwax is positioned for texture and separation - piecey, defined styling - with enough hold (Ultra Strong Control) to keep that texture in place, while staying soft enough to rework by hand later in the day, which is the main functional difference from a harder-setting glue or gel in the same OSiS range.

1. Warm a small amount between palms.
2. Work through dry hair, focusing on the sections or pieces to be defined.
3. Mold and separate as desired.
4. Reshape by hand through the day as needed.
5. Wash out with regular shampoo.

Pros:

• Rated Ultra Strong Control (level 4), Schwarzkopf's top hold tier, despite a soft cream texture
• Stays remouldable through the day rather than setting hard, so styles can be reworked by hand
• Distributes more evenly through hair than a harder glue, reducing clumping

Cons:

• A complete, verified ingredient list could not be confirmed with full confidence - conflicting sources disagreed on whether parabens are present, so check the packaging directly if that matters to you
• A cream wax won't deliver the board-stiff hold of a true glue or spray for extreme, gravity-defying shapes
• Existing retail listings for this product previously understated its hold level as "medium" - it is in fact Schwarzkopf's top named hold tier, so expect firmer hold than a typical wax