Elastic is for anyone who wants a style to stay in place but still move, and Schwarzkopf rates it for almost all hair types and lengths. It's a natural fit for soft blow-dries, loose waves and everyday styles you might want to re-brush or rework later.

If you need a style locked down against wind or humidity, the stronger Freeze or Session sprays in the same range are built for that. No technique is required beyond spraying on dry hair.

Elastic is the finishing spray for anyone who dislikes a stiff hairspray feel. It keeps shape and control in a light, reworkable way, stays brushable and flake-free, and lets you build up hold in layers only where you need it.

• Style hair as usual and make sure it's dry.
• Hold the can about 30 cm (12 in) away and spray in short bursts.
• Add further light layers for more control.

Elastic's appeal is shape memory without stiffness: hair stays where you put it but can still be touched, brushed and restyled, and it doesn't turn crispy or flake. Because it's layerable, you control how much hold you end up with. Heat protection up to 230°C / 450°F comes built in.

The light hold is also its limit. It won't keep an updo or a sculpted style in place through wind or humidity; that's what the firmer sprays in the range are for. It contains alcohol and fragrance, which may matter for sensitive users.