Thrill suits almost all hair types, according to Schwarzkopf. It's for anyone who wants defined, piecey texture with some shine and wants to keep reshaping the style through the day, rather than lock it in.

It works on short to mid-length cuts, for separating ends, or for smoothing flyaways on a finished look. It needs no special technique and works on damp or dry hair.

Choose Thrill when you want the definition of a paste with the flexibility of a gum. It pulls hair into separated, shiny pieces with strong texture control, but never sets rock-hard, so you can remould the style by hand whenever you like.

• Take a small amount and warm it between your palms.
• Work it through damp or dry hair.
• Style and shape by hand; remould later by running your fingers back through.

Thrill's stretchy gum texture is what makes it useful: it holds texture and separation firmly, yet stays bendable so you can push pieces back into place hours later. It adds shine rather than a matte finish, and a small amount goes a long way.

The flip side is that it isn't a matte product, so anyone after a dry, lived-in look should pick Mighty Matte or Mess Up instead. It contains petrolatum and paraffin, which can feel heavy on very fine hair if overused, as well as added fragrance.